In other words, a company can have ads on television networks without paying the usual exorbitant figures that the media ask for, as long as it offers that network shares and, therefore, possible future profits. This model emerged in the 1990s in Europe at the hands of the German ProSiebenSat 1. In Spain, it began to be applied by the large communication groups such as Atresmedia, Mediaset, the Godó Group and the Zeta Group. Here we must make a clarification: the communication groups, in addition to having one or several television channels, also own media in other media . For example, the Godó Group owns the newspaper La Vanguardia, channel 8TV and radio station RAC1, among others.

Precisely, the Media for Equity is a good opportunity for a Startup to increase its visibility : the media in general are the best way to get known. It may interest you: Master in Marketing and Sales Management VIDEO Webinar: The 9 steps to create successful Startups Discharge INDEX OF CONTENTS What types of Startups are eligible Whatsapp List for Media for Equity? This financing alternative is usually ideal for startups that are already in the growth phase and with the possibility of scaling, since it is a boost that facilitates the growth of this type of company in a short time. In fact, it is not a recommended strategy for startups that are in the seed phase.

Nor is it usually recommended for B2B companies (Business To Business) in the case of media such as television, since it is difficult to connect with the target through this channel and find the right niche, unless the company is looking for notoriety and achieve a high critical mass. However, this strategy is recommended for B2C (Business To Customer) or C2C (Customer To Customer) companies.