If we want our digital marketing campaigns to work, the first essential step is to understand the habits of the public we are targeting. It is of little use that the creative concept and execution are perfect if the channel we have chosen does not reach our audience. One of the factors that most determines the consumption habits of users is the generation to which they belong, so understanding the differences between them is a very valuable first approach. To give you a cable, we are going to analyze the data from the Study of consumption habits Millennials vs.
Generation X of Smartme Analytics, recently published by IAB Spain and ready to answer the most important questions about these two generations. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). Millennials vs Generation X what consumption habits do they have Millennials vs Generation X: their similarities and differences in figures What are the differences between millennials and Generation X? Millennials or Generation Y includes those people born between 1981 and 1996 , that is, who are now between 23 and 38 years old. They individual email list are also known as the first generation to fully integrate technology into their lives, although the truth is that they were not born with it, but rather had to migrate to the digital age from the technological age. Instead, Generation X includes those born between 1965 and 1980 , who now number between 39 and 54 years of age.
Therefore, their childhood and even adolescence were completely analog, and they had to live a transition to digital media already in adulthood. What is the internet penetration of each generation? To put into dimension the internet penetration figures in Generation X and millennials, we have to take into account that the Spanish population between 18 and 65 years old is 30.5 million people. Of these, 28.7 million make up the weekly population of Internet users. Of these Internet users, 8.1 million (28.2%) are millennials and 11.9 million (41.6%) belong to Generation X, which is therefore the one with the most weight on the internet in our country. The rest is divided between centennials (those born after 1996) and baby boomers (before 1965).