Whatever your intended outcome, it is simply impossible to predict exactly what content you will need in the coming year – or even email list the next quarter. Because you gradually discover that. By keeping an eye on your data email list dashboard and experimenting. Hello agile? In IT, agile is the norm. In all kinds of other branches email list of the business world it is now common practice not to plan everything closely and spend all your budget in advance, but to work in

steps and to choose with email list progressive insight which work adds the most value. This thought has not yet landed in content marketing. I'm definitely not here to argue that applying agile principles to content email list marketing is easy (it isn't in software projects, by the way). But I'm going to make an effort below to email list put you on the right track. The tasks of a content team Creating software involves much more than writing code. Because after programming,

code has to be tested on all kinds email list of different levels. This is followed by acceptance by the client, integration into the existing email list software and roll-out to the production environment. But even then it's not finished yet: once software is running, the makers use analytics to keep track of how it is used and how email list it performs. They use this data as input when devising the new features. An important principle of agile is that all these tasks lie within the team . No development